● lights on · open 24/7Free Launch Audit
Who it's forCrewLaunchesPricingFAQFree Launch Audit
For trainers & studios

Open for business in five nights.

Personal trainers going independent, small studios, coaches selling packages.

What “buy” means here: Intro offers, packages, class bookings, memberships.

Book a free Launch Audit● 3 of 4 November seats open
Sound familiar?
  • Your whole business lives in Instagram DMs
  • People ask 'how much?' and you type it out every time
  • No way to take a card before they ghost
What the crew builds
  • A page that sells the intro offer
  • Booking for sessions and classes
  • Packages with Stripe checkout
  • Email list for every lead who didn't buy yet

Vesper has run gym floors that signed 200 members a month. The offer structure is the part that matters, and it's built in.

How a Launch works

Five nights. Then you're open.

  1. Night 01
    Decide and frame
    A 30-minute call, then we work. What you sell, what it costs, how someone buys it, the pages, the domain. You wake up to a structure and a preview link.
  2. Night 02
    Rigs builds
    Pages drafted and designed, your editor set up, the way to buy connected. You wake up to a site you can click through.
  3. Night 03
    Ping + Lumen wire it
    Payments to your bank, forms to your inbox, email list fed by every signup, ad tracking installed. The plumbing nobody sees and everyone needs.
  4. Night 04
    Your walkthrough
    A 30-minute call. You click through everything; we fix what's wrong and change what you'd change. One round, done properly, same night.
  5. Night 05
    Lights on
    Live on your domain. Handoff guide in your inbox. Vesper's launch checklist on your desk. 30 days of fixes from here.
Pricing — on the wall, like a shop

Three things. That's the whole menu.

Prices are the prices. No quote-by-email dance. The crew takes four Launches a month, in order.

The build
The Launch
run by Rigs · builder
  • Website on your domain
  • Booking, tickets or payments
  • Email list + ad pixel
  • Handoff guide + walkthrough
  • Live in five nights
$1,500one time
Start with a Launch Audit
Monthly
Keep the Light On
run by Lumen · marketing
  • Hosting + domain management
  • Edits and fixes, same week
  • One email campaign a month
  • Pixel + tracking kept healthy
  • Setup waived on a 12-month plan
$149/ month

Most clients take this. On a 12-month plan the $1,500 build is included: first and last month at kickoff, then $149/mo. Edits up to two hours a month; cancel early and the unpaid part of the build is due.

Add after launch
Growth · Launch clients only
First 90 Days
run by Vesper · strategy
  • Offer + pricing sharpened
  • First ad campaigns run
  • Follow-up sequence written
  • A sales script you'll actually use
  • Weekly 30-min check-in
$750/ month · 3 months
Ask on the audit
Add-on
Lumen's monthly

Just the email: one campaign a month, written and sent, pixel kept healthy. For Launch clients who don't need the full care plan.

$49/ month
Send a Soon

Know someone who's been 'launching' for a year?

Refer an owner who Launches and you get a month of Keep the Light On free. They get $100 off. Everyone retires a Soon.

Need something bigger — a real store with hundreds of products, a custom app, a brand from scratch? Probably not us, and we'll tell you on the call.