Rigs · BuilderA real website
Fast, on your domain, looks like you meant it. You edit words and photos yourself.
For people opening somethingThey work while you sleep.
They work while you sleep.
You wake up open.
Website, online booking, payments, email list and ad tracking — built, live and handed to you in five nights, at a price you see before you start.
Fixed priceLive in 5 nightsYou own everything3 of 4 November seats open1 storefront lit on the street ↓
The villain
Still 'coming soon'?
Meet Soon. He's had a launch plan since 2023. He's going to update the site next quarter. He's playing dead until the logo is perfect.
What's in the box
Everything a business needs to take its first customer.
Rigs · Builder
Ping · Data & paymentsBooking, tickets or payments
Appointments, classes, events, deposits — whatever 'buy' means for you. Stripe to your bank.
Lumen · MarketingEmail list + ad pixel
Every visitor becomes someone you can reach again. Wired before you spend a dollar on ads.
Vesper · StrategyA handoff you'll actually use
A short guide, a walkthrough call, a launch checklist, and 30 days of fixes on anything we built. Written for an owner, not a developer.
Who it’s for
Small business. Any kind that needs to be found and paid.
Trainers & studiosIntro offers, packages, class bookings, memberships.See the Launch →Insurance & real estate agentsQuote requests, consult bookings, listing inquiries.See the Launch →Trades & home servicesQuote requests, booked slots, deposits.See the Launch →Events, pop-ups & clubsTickets, memberships, waitlists.See the Launch →
How a Launch works
Five nights. Then you're open.
No discovery phase. No 'phase two.' A free 15-minute audit, then five nights of work, then the handoff.
- Night 01Decide and frameA 30-minute call, then we work. What you sell, what it costs, how someone buys it, the pages, the domain. You wake up to a structure and a preview link.
- Night 02Rigs buildsPages drafted and designed, your editor set up, the way to buy connected. You wake up to a site you can click through.
- Night 03Ping + Lumen wire itPayments to your bank, forms to your inbox, email list fed by every signup, ad tracking installed. The plumbing nobody sees and everyone needs.
- Night 04Your walkthroughA 30-minute call. You click through everything; we fix what's wrong and change what you'd change. One round, done properly, same night.
- Night 05Lights onLive on your domain. Handoff guide in your inbox. Vesper's launch checklist on your desk. 30 days of fixes from here.
Launch #001
The Piece Assembly
A speed-puzzling events business in Charlottesville, Virginia. Idea on Friday. Taking ticket money by Sunday night.
1 weekendidea to live
3ticketed formats
Owneredits it herself
The crew
Four who bring the light.
Run by an operator, not an agency: twenty years opening and running real businesses — gym floors, a family insurance agency, multi-unit fitness — and now yours. Each character owns a piece of your launch, so you always know who did what.
Rigs
The raccoon · Builder
Turns an idea into a live business. Site, booking, payments, the works. Overnight.
Lumen
The moth · Marketing
Finds the light and drags everyone toward it. Ads, email, the posts you never got around to.
Vesper
The owl · Strategy
Sees the whole board. Decides what to do first, second, and never.
Ping
The bat · Data & payments
If it moved, Ping heard it. Payments landing, pixels firing, numbers that mean something.
Founding Launches
The first four Launches are $750.
Half price, in exchange for being a public case study and a 60-second video about how it went. Four seats, then it's full price. One is taken.
Pricing — on the wall, like a shop
Three things. That's the whole menu.
Prices are the prices. No quote-by-email dance. The crew takes four Launches a month, in order.
The build
The Launch
run by Rigs · builder- Website on your domain
- Booking, tickets or payments
- Email list + ad pixel
- Handoff guide + walkthrough
- Live in five nights
$1,500one time
Start with a Launch AuditMonthly
Keep the Light On
run by Lumen · marketing- Hosting + domain management
- Edits and fixes, same week
- One email campaign a month
- Pixel + tracking kept healthy
- Setup waived on a 12-month plan
$149/ month
Most clients take this. On a 12-month plan the $1,500 build is included: first and last month at kickoff, then $149/mo. Edits up to two hours a month; cancel early and the unpaid part of the build is due.
Add after launchGrowth · Launch clients only
First 90 Days
run by Vesper · strategy- Offer + pricing sharpened
- First ad campaigns run
- Follow-up sequence written
- A sales script you'll actually use
- Weekly 30-min check-in
$750/ month · 3 months
Ask on the auditAdd-on
Lumen's monthly
Just the email: one campaign a month, written and sent, pixel kept healthy. For Launch clients who don't need the full care plan.
$49/ month
Send a Soon
Know someone who's been 'launching' for a year?
Refer an owner who Launches and you get a month of Keep the Light On free. They get $100 off. Everyone retires a Soon.
Need something bigger — a real store with hundreds of products, a custom app, a brand from scratch? Probably not us, and we'll tell you on the call.
Questions
Straight answers.
Why is it this fast and this price?
Because we've done this a lot and we build with AI-assisted tools that do in an hour what used to take a week. The judgment — what to build, what to skip, how to sell it — is the human part. That's what you're paying for.
What do I own?
Everything. The domain, the site, the Stripe account, the email list — all in your name, in accounts you control. If you leave, nothing breaks and nothing is held hostage.
I already have a website. Can you fix it instead?
Usually it's faster and cheaper to rebuild it than to fix it. If yours is close, we'll say so on the call and quote the smaller job.
What's not included?
Logos and brand design from scratch, photography, and writing beyond your pages (we draft every page; you approve). The Launch is one site, one way to buy, one round of changes — anything beyond that is quoted as an add-on, in writing, before it's built. Everything included is written down before you pay.
Night 0 · free
Let’s turn the lights on.
Fifteen minutes. You show us what you've got — a page, an Instagram, a napkin. We tell you exactly what's missing between you and your first paying customer, and what it costs to fix. Free, and you keep the list either way.