The build
The Launch
run by Rigs · builder- Website on your domain
- Booking, tickets or payments
- Email list + ad pixel
- Handoff guide + walkthrough
- Live in five nights
$1,500one time
Start with a Launch AuditPricing — on the wall, like a shop
Three things. That's the whole menu.
Prices are the prices. No quote-by-email dance. The crew takes four Launches a month, in order.
run by Rigs · builderMonthly
Keep the Light On
run by Lumen · marketing- Hosting + domain management
- Edits and fixes, same week
- One email campaign a month
- Pixel + tracking kept healthy
- Setup waived on a 12-month plan
$149/ month
Most clients take this. On a 12-month plan the $1,500 build is included: first and last month at kickoff, then $149/mo. Edits up to two hours a month; cancel early and the unpaid part of the build is due.
Add after launchGrowth · Launch clients only
First 90 Days
run by Vesper · strategy- Offer + pricing sharpened
- First ad campaigns run
- Follow-up sequence written
- A sales script you'll actually use
- Weekly 30-min check-in
$750/ month · 3 months
Ask on the auditAdd-on
Lumen's monthly
Just the email: one campaign a month, written and sent, pixel kept healthy. For Launch clients who don't need the full care plan.
$49/ month
Send a Soon
Know someone who's been 'launching' for a year?
Refer an owner who Launches and you get a month of Keep the Light On free. They get $100 off. Everyone retires a Soon.
Need something bigger — a real store with hundreds of products, a custom app, a brand from scratch? Probably not us, and we'll tell you on the call.
How paying works
Half to start. Half when the lights come on.
- Launch Audit. We agree on scope and you get the price in writing.
- 50% deposit holds your five nights. Intake form gives Rigs what he needs.
- Night five: balance due before the site goes live on your domain. Monthly plans start the following month.
Pricing questions
Why is it this fast and this price?
Because we've done this a lot and we build with AI-assisted tools that do in an hour what used to take a week. The judgment — what to build, what to skip, how to sell it — is the human part. That's what you're paying for.
What do I own?
Everything. The domain, the site, the Stripe account, the email list — all in your name, in accounts you control. If you leave, nothing breaks and nothing is held hostage.
What's not included?
Logos and brand design from scratch, photography, and writing beyond your pages (we draft every page; you approve). The Launch is one site, one way to buy, one round of changes — anything beyond that is quoted as an add-on, in writing, before it's built. Everything included is written down before you pay.
Why only four Launches a month?
Because five nights is a promise, and one crew can keep it four times a month, not forty. When the month is full you go on the list for the next one, in order.
What's a Founding Launch?
The first four clients get The Launch at $750 instead of $1,500, in exchange for being a public case study and recording a 60-second video about how it went. Four seats total; the counter on the pricing page is live.
Is the Launch Audit really free?
Yes. Fifteen minutes, you leave with a written list of what's missing. If we're not the right fit we say so and you keep the list.
What happens after night five?
You're open. Most people add Keep the Light On so the site stays healthy and the monthly email goes out. Some add First 90 Days to get the sales side moving. Both are optional.